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Brand Guidance
- On first reference, always use the full name the Long Nguyen and Kimmy Duong School of Computing.
- On subsequent references within the same piece, the shortened version can be the Nguyen and Duong School. To reiterate, the shortened version may only be used if the full version was already included in the same piece.
- The Office of University Branding has created new logos for the school, which are available upon request.
As of July 15, 2025, the School of Computing in the College of Engineering and Computing will officially be renamed the Long Nguyen and Kimmy Duong School of Computing. The school has been renamed to recognize the $20 million gift from the Kimmy Duong Foundation. The financial gift will provide scholarships to undergraduate students enrolled in degree programs offered in the school.
“We are so grateful to Long Nguyen and Kimmy Duong for their continued support of the College of Engineering and Computing, now culminating in this generous gift,” said Dean Ken Ball. “We are proud to steward this gift in support of our students and the commonwealth’s Tech Talent Investment Program. George Mason is honored to be part of their legacy in Northern Virginia.”
Duong believes that education is the cornerstone of life and recognizes that many in her generation worked multiple jobs to send their children to college, and now it is her turn to give back.
The gift establishes three endowments: two within the College of Engineering and Computing to provide lasting support for scholarships and student success initiatives—both of which support the commonwealth’s Tech Talent Investment Program—and one for University Life to provide scholarships through the Long Nguyen and Kimmy Duong Scholarship Endowment especially with a preference for students majoring in nursing, education, or journalism.
As the school moves forward, there will be changes in logos and some branding adjustments; however, the name change does not in itself entail or imply approval of any changes to degree programs and other academic programs administered by the departments located in the school. George Mason did not propose to initiate new degree programs or to establish new off-campus sites because of this change.